CRM
Technology has been developed for the Travel Industry,
as more and more Tour Operators recognise that it
is far more cost effective to sell products to existing
customers, than to sell the same product to new
customers.
With this new development we can build an additional
database of all customer information used for future
customer marketing.
Retaining customers for the long term is now seen
as one of the most important challenges for the
Travel Organisations.
