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Customer
Relationship Management
CRM Technology has been developed for the Travel Industry, as more and more Tour
Operators recognise that it is far more cost effective to sell products to existing
customers, than to sell the same product to new customers.
With this new development we can build an additional database of all customer information
used for future customer marketing.
Retaining customers for the long term is now seen as one of the most important challenges
for the Travel Organisations. |
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