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Management
& Marketing Reports
Basic statistical data is kept within the Taurus System, in order that Management
& Marketing Reports can be produced on either an 'on request' basis, a monthly
or a cumulative basis.
Those specified below are examples of the type which are produced:
- CAA report with a summary which can be sent to the CAA
- Agent Statistics in varying formats for sending brochures
- Marketing analysis
- Sales Representatives
- Upgrading Agents' commissions
- Holiday Sales Reports
- Within Tour
- Within Hotel.
- Within Flight.
- Within Departure Point.
- Booking pattern analysis reports.
- Tour/Holiday profitability.
- Brochure planning statistics.
- Historical comparison against previous seasons.
- Advertising analysis for direct bookings.
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